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FOTOFRIDAY: Fall Break!

Posted on: Friday, October 18th, 2019
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The summer daze disappears fast when school starts. Then fall hits hard with its books, sports, and chilly breezes. Good news: Most schools meet (at most) only about 180 days a year. And the first big break happens right about now.

In Minnesota, we call it MEA weekend, which really stretches to nearly 5 days for students, and 4 for teachers. Oh yes, people get away. The airport gets slammed. Families seek one last road trip, cabin closure, or—in the case of this picture—campus visits to potential places of future higher education.

That’s where I’ll be. Touring grand old schools with my daughter, while spending rare time with my son who just last spring graduated from a fine university and now makes his home in Chicago working for Bears. Like family, travel and education go hand in hand.

Stop SM and Smell the Roses

Posted on: Sunday, October 13th, 2019
Posted in: Unplugging, Work/Life Hacking, Wily Mktg | Leave a comment
Kirk Horsted

A shocking amount of both sabbatical and SM news arrives from India, Europe, and places that have forever taken free time seriously. FBOW, we often overlook it like arrogant Americans. But sometimes, one realizes that, rather like the lessons of travel itself, there’s much to learn beyond the pond.

Recently, Mumbai’s mid-day.com published a warm and provocative article about a successful pop musician, Vasundhara, who one day realized that SM had taken over her life, damaged her career and real-world interactions, and brought on a case of anxiety that was causing bodily harm. “Likes” had replaced hugs—and the results were toxic.

Her solution? A 6-month SM Detox. The cravings hurt at first. But she pushed herself toward impressive projects including a teaching position in the arts, singing lessons that improved her ability to sing with the whole body and increased her range, a new single, and a how-to book for musicians trying to break into the industry.

In other words, all those hours of SM posting may have seemed like savvy, modern-day marketing. But when compared to face-to-face connecting? Waste of time!

She’s returned to SM, but selectively. Her new discipline allows 40 minutes every other day. And she aims to never turn back. As she says, she’s realized the “superficial information” from SM floods you with false impressions of people, and that, “We have forgotten that we are wired to wired to look at a person, get non-verbal cues, and hear their voices.”

A psychologist who helped with this story + the BreakAway Board of AdvisorZ recommends you can read all about it and study their excellent SM Detox tips here.

FOTOFRIDAY: Amazon Brings IT!!!

Posted on: Friday, October 11th, 2019
Posted in: Rants & Roadkill, FOTOFRIDAY, Wily Mktg | 2 comments

This perfectly mediocre picture may elicit mixed reactions. For me, another Amazon package arriving might make me excited about my new thing…angry about their wasteful deliveries and packaging…sad about all the local, face-to-face businesses that have died…and worried about materialism, neighborhoods, and their underpaid employees.

Travel can take you away from these worries. And my next major-league BreakAway should be Amazon-free—where no giant PRIME trucks block quiet streets. Where children don’t consume on their phones as a routine pastime. And where chirpy shopkeepers take pride in running a family business, and somehow make a living doing so.

I’ve been to these places—and hope you have too. The villages of Italy. The ports of the Caribbean. Small towns in the Midwest. And independent countries all over the planet that think outside the envelope. Meantime: I’m guilty as charged. When you need a THING, it’ll magically appear on your door the next day. May you shop in interesting times.

FOTOFRIDAY: Only in California?

Posted on: Friday, October 4th, 2019
Posted in: Travelog, FOTOFRIDAY | Leave a comment

Why do you travel? One reason many would mention is to see new things. Indeed, your sense of observation gets more keen when in a new place. You just plain pay more attention.

That’s not to say that a rainbow poodle would go unnoticed on the streets where you live. I’m guessing that’s the point of painting your poodle: To draw attention. This particular critter crossed my path in Carmel, California, and seemed almost as interested in me as I was in him.

Sabbaticals Becoming Influential Marketing Fad

Posted on: Wednesday, October 2nd, 2019
Posted in: Sabbatical Shuffle, Work/Life Hacking, Wily Mktg | One comment
Kirk Horsted

Hey, would YOU like $30K to take four weeks off? Or how about being sponsored to spend 3 months in Italy revitalizing a fading village? Or, if all that sounds too cushy, why not embark on a 30-day eco-journey that reaches its peak with 10 days in Antarctica assisting with pollution research?

Sounds tempting, right? Of course! But there’s a catch. For starters, your chance in all cases are about, well, 1 in a million. Then there’s another catch: You’ll have to become a social-media barker for your sponsor. And there are more catches, including that a part of you (and your “content”) will forever be owned.

These are brilliant—and ultimately cheap—marketing schemes by savvy companies who prefer screen-based advertising to traditional tactics. Stok Cold Brew Coffee is behind the $30K sabbaticals. Airb&b came up with the Italian village concept. And if Antarctica is your fantasy, you can thank airb&b for that one too, along with their eco-partner Ocean Conservancy.

The upside here is that these promotions are calling attention to—and perhaps somehow doing something about—sad realities like dying small-town Italy and even-more-dying Planet Earth. (The Stok deal seems to not worry about social redemption—just social media).

On the sidelines, some pundits are thumbing their noses at these efforts. They note that candidates’ selection criteria will be heavily weighted on their influencer power, how airb&b’s success has worsened the affordable housing problem (which itself brings about pollution), and how dubious airb&b’s own record is when it comes to any environmental leadership or guidelines (not to mention that the travel industry is responsible for 8% of global greenhouse gas emissions).

Welcome the relatively new phrase: Crisis Capitalism. Nowadays, certainly someone will have get-rich schemes from viewing dying species, seeing the ice caps before they melt away, and swimming with the dolphins while we still can. You can track back to Mr. Marx himself if seeking the roots of such opportunistic thinking.

Yet let’s hope the motives of and outcomes from this burst of sabbatical/save-the-world bingo makes some positive things happen. Heck, if the increased awareness about sabbaticals helps people move beyond today’s perceived priorities and toward a path beyond the BreakAway obstacles, then sign me up—however slim the odds I might actually find myself enjoying free lunch while spiffing up ancient Italy.

FOTOFRIDAY: GBA, GBPR!

Posted on: Friday, September 27th, 2019
Posted in: Travelog, FOTOFRIDAY | Leave a comment
Kirk Horsted

God Bless America gets plenty of play. Heck, they still sing the song during the 7th-inning stretch at every Sunday MLB baseball game.

God Bless Puerto Rico? Not so much. Talk about being thrown curveballs, spitballs, and beanballs! In recent years, this unlucky territory of the USA has suffered catastrophic weather, skimpy support (not to mention abuse) from Mother Country USA, and a rapidly declining population as people flee their beloved but beleaguered homeland.

This week, Puerto Rico got pounded again by nasty weather. Sad. These are real people—real Americans. I’ve spent some time there, and aim to again. So today I salute Puerto Rico and wish them continued toughness and tenacity as they brave all these rough seas.

FOTOFRIDAY: Thursday Night Lights

Posted on: Friday, September 20th, 2019
Posted in: Unplugging, FOTOFRIDAY | Leave a comment

Here you see some high school girls enjoying a varsity soccer match on a Thursday night. America’s new pastime, of course, is football—so the pig-skinners get the Friday night lights. And usually, the youngsters and crowds follow in a grand American tradition.

Kids’ sports get plenty of bad raps these days. People fret about the costs, injuries, stress, commitment, and beyond. I get it. But this sports dad (and eternal coach and booster member) will kindly play defense. As everyday BreakAways go, athletics win. What better way to sidestep the routine, get exercise, make friends, experience competition, represent community, and get off-screen?

With any luck, those life lessons last a lifetime. And the kids will stay forever young and robust.

FOTOFRIDAY: Take Your Children!

Posted on: Friday, September 13th, 2019
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Lots of people like to travel, especially children. Follow them, ride the wave, and thank them later.

FOTOFRIDAY: Summer’s Last Blast

Posted on: Friday, August 30th, 2019
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These people appear to be heels-over-head in their thrill-ride that might make some of us feel guts-inside-out. They are oblivious to the ominous skies and apparently delighted to defy gravity at breakneck speeds.

It’s State Fair time here in the Twin Cities—the biggest event of the year that takes over media, minds, roads, parking lots, and beyond. The hoo-ha can be annoying. But one tries to embrace the aspects of community, diversity, tradition, and enthusiasm.

Hey, people are getting out and doing something. That’s what BreakAway is all about. It’s peaceful. It’s great people (and animal) watching. It’s a sensual end-of-summer ritual, and you can’t have too many of those.

FOTOFRIDAY: The Dangers of Gardening

Posted on: Friday, August 23rd, 2019
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BreakAway advocates for taking time off and pursuing balance. A one-year faraway sabbatical is the rare grand slam. But even hobbies help advance your chance for sanity.

Gardening is a good one. You get some exercise, you work with nature, and you get off your butt and into the curative outdoors. Moreover, watching your garden grow can be a most magical experience.

Lettuce not forget, however, the hazards of gardening. My pollinator-friendly yard is just buzzing with hyper bees and hornets. The steep hillside hosts unseen holes and rocks, like wipe-out booby traps. And even this dang weed carries enough burrs to bury your clothes and gloves; I’ve had to toss much grubby gardening garb—and yanked it from hair and flesh.

Of course, during most growing seasons, I’ve stayed ahead of these weeds and avoided such terrible entanglements. But not this summer. There’s a lesson here, perhaps a metaphor. And I guess I’ll keep learning it—the painful way.