The 9-5 weekday workweek is fading away like a fine drive.

Golf in America has been through many, uh, rounds. Up, down, in, out, back again. But since Covid, people are spending more time on the links than ever. And much of it is on weekdays—when workers used to wallow in cubicles, not strut on greens.

It brings new meaning to work/life hacking!

• Stanford study + geolocation proves the putt-point

Stanford and others have dug into the dirt on the golfing renaissance, with astounding findings like this…

• 278% more people are playing golf on Wednesdays at 4pm than before C-19

• In Cali, visits have almost doubled on TU, W, and TH

• Weekday rec goes beyond golf, and includes gyms, malls, tennis, hair, more

I remember golf booming—along with camping, bonfires, and other outdoor activities—during that lonely pandy period. Heck, I golfed plenty myself, and often with my children who were unexpectedly stuck at home. Heaven! (Even if my golf skills can include ill whiffs.)

But will this last, I wondered? Maybe so! Why? Because people are taking their time back!

• Daybreak trend soars beyond the course

Lisa M. Kreiger’s article (San Jose Mercury News) also tells of lunches, dates, bike rides, family outings, and more happening on what used to be strictly Company Time. We at BreakAway practically weep with joy (as opposed to our tears on the course) that folks are taking their shot at prioritizing what matters.

And guess what? The economy is doing just fine, thank you.

Have we really redefined that delicate but often brutal work/life balance scale?

“It’s the little things, like having lunch with my husband on the back patio.”

~ Tina, Project Manager

• What goes around becomes a round (Insert eyeroll emoji)

Way back in history, like, maybe only 100 years ago, before the industrial revolution (and later, the corporation/office-obsession explosion), people got their work done on their own schedules and terms. Think: Farmers. If that’s really happening again, we BreakAway mavens may be out of work soon.

Except…most people still work too hard and too often hit their most coveted long-term travel dreams into the rough. So we’ll keep preaching what we practice. And practicing what we preach.

Getting your life back? Good for you. Wanna escape to Thailand for 3 months…maybe check out their golf courses?

Hey, you’ve gone from all-day sales meetings to teeing off on Tuesday afternoon. So why not give it a shot!?!