Thanks to the miserable economy, coupons — like board games and family dinners — have made a comeback. Who’da thunk it? Coupon clipping peaked in 1992 and then nearly died off. But usage rose 23% in the first half of this year and could nearly double next year.
- The affluent led the rally; households earning more than $70,000 are the top users
- Printable website coupon usage is skyrocketing, thanks to sites like redplum.com and coupons.com
- In tough economic times, people like the feeling that they’re doing something to survive and thrive—rather than just getting all depressed and whiny
Great, but don’t forget to save for sunny days…
If consumers also practiced such discipline and diligent pennypinching when times were good, perhaps they could enjoy more vacations, weekend escapes and even three-month BreakAways. But with any luck, these good habits can last even when the wealth effect makes folks feel flush again. We can only hope…
